Founta Creative is the creative studio of Elyse K Edwards, a Strategist and Creative Director specializing in brand identity.
Elyse K Edwards is a creative with eleven years of experience in the creative industry and branding.
As a multi-disciplinary Strategist and Creative Director, she uses her brand design perspective to create imaginative and engaging brand materials, and has a personal passion for helping businesses make a meaningful impact.
As a lifelong storyteller across mediums, she finds immeasurable joy in recognizing the best in people and helping to share an expression of each unique journey.
Elyse helps brands tell their stories with her diverse insight into the creative process and expertise in visual content creation—empowering your brand and bringing out the best it can be. Elyse uses a strategic approach to uncover thoughtful insights that lead to custom visual solutions unique to your brand.
Founta is driven by a playful and open-hearted sensibility which leads to iconic, whimsical creative and meaningful brand relationships. Skilled in working comprehensively across all mediums or focused on one aspect of the brand visuals, Elyse is open and flexible to different partnership structures.
Elyse is a color theory-obsessed, vintage clothing-lover with a fascination for wellness and psychology.
She grew up amongst many craft kits, and never stopped learning different ways of making. She went on to earn a BFA in graphic design with an anthropology minor at Rochester Institute of Technology, tying together her love of learning about people and visual problem solving techniques. By working at agencies, in-house, and freelancing she further developed her skills as a multidisciplinary strategist, creative director, art director for photography & video, designer, illustrator, and brand photographer.
She has worked with teams in San Francisco, LA, New York, London, and Raleigh in a diverse range of industries—with small businesses and startups to iconic mainstay brands like Revlon and Nike. You might also know her by her maiden name, Elyse Remenowsky.
Drop her a line and say hello!
found·ta creative
symbolizing the flow of creativity and inspiration found everywhere
Celebrating the people behind businesses, and making a valuable impact–through thoughtful strategy and creative.
Offerings
Creative Direction
Brand Identity & Development
Brand Strategy
Brand Design
Art Direction for
Photography & Video
Marketing & Digital Assets
Social Content Creation
Illustration
Brand Photography
Art Licensing
Sample Clients & BrandsI have incredible gratitude to be able to work with amazing people and brands, agencies, small businesses, start-ups, consultants and independent creatives. Please see a sample below.
AARP
Abbott
Addison
Alcon
Ally
Almay
AmorePacific
Bayer
Beauty Inc
Betsey Johnson
Bloomberg Businessweek
Buxom
Brookfield Place
Campbell’s
Casa Don Ramón at Gaudrey Inc.
Carbon Lighthouse
ChloroBlast Plants
Commune Hotels
Credo
Curbed
Estée Lauder
F Schumacher
Harmonic IQ
Harry’s
Krispy Kreme
Life Beyond the Recipe
Manureva Studio
Martha Stewart Living
Mars
Men’s Health
Mustela
NextGenVest
Nike
Origins
PepsiCo
Poppi
The Points Guy
Proctor & Gamble
R/GA
Real Simple
Reside Health at Manureva Studio
Revlon
Robb Report
Samsung
Safeway
Shiseido
SendFriend
Sing Weist LLC
Sterling Brands
Surface Magazine
TechTable
Time Inc
Verizon
Visa
Vox Media
Vox Media
WWD
Wine Spectator
Women’s Health
zkLend
ZO Skin Health
Words of Affirmation
“Whenever I see my logo I think of you and feel grateful. You really captured something that I felt was intangible!”
— Brooke Vandever, Photographer
“Her work is always so thoughtful and precise, and she pours her heart and talent into her work! Her ability to research and strategically develop a brand identity and clear creative direction for my business has been exceptional.”
— Sing Weist, Digital and Social Media Director
“Elyse is a multi-talented creative with a keen eye for color. No one captures better than she does the unique qualities that make people who they are, and through her work on personal branding, she is able to to make them radiate, telling her clients' story through powerful visuals and storytelling.”